Nick Mellor's local honey jars fly off the deli shelves
Businesssman Nick Mellor made his own ‘Wimbledon Honey’ from the hives in his SW19 garden which was so popular it was a sell out within days of local shops putting it on the shelves.
Now Nick, who commutes to his Cambridge-based advertising agency Honest from Wimbledon, is preparing another batch which will be available in a few months.
Nick has been keeping bees in his Wimbledon garden and producing honey for a number of years, but this year worked with his agency to make it into ‘Wimbledon Honey’.
The product's branding and launch was done from the Honest offices in Cambridge. They also handed the brief over to a talented intern to have creative free reign over.
Nick said: “I’m so pleased with the way that Wimbledon Honey has been received and with the work that Honest did in making it such a success. It’s great to think that from my beekeeping hobby, I now have a high consumer demand for my product.
“Over the years Honest have worked on some really great projects and enjoyed lots of success. I’m so pleased that we are able to add Wimbledon Honey to our portfolio.”
Intern Libby Bond, who is studying for a degree in Graphic Communications at the Norwich University of Arts, was responsible for the logo's design.
Coming up with a way of incorporating honey and Wimbledon together meant Libby could be as creative as she liked. She designed a logo comprising of a tennis ball bee which quickly became widely recognised in delis across south-west London.
Libby said: “This was so exciting as I had never had this opportunity before to create a visual identity that would then become a product on the shelves. I’m really pleased to have had the opportunity to be involved – and the honey was delicious too!”
Nick is now back in Honest’s Cambridge office and back to the day job – but his bee-keeping continues and the next batch of Wimbledon Honey is already in the works.
August 7, 2017